Your trade mark. Your first impression.
A successful product includes a successful name that is connected to the product or the manufacturer – the trade mark. The trade mark accompanies firms in most cases for decades. It is therefore important that a trade mark is protected in the most important markets against misuse and imitation. All signs that are suitable for differentiating goods and services of a company from those of other companies can be protected by a trade mark, i.e. in form of a term, a picture, or a combination of the two and a trade mark can also be a sound or an odour.
Trade mark protection can be achieved by national trade marks or European Union trade marks (formerly known as CTMs), and international trade marks. So the period of protection is 10 years (or rather 20 years in the case of IR marks according to MMA) from the filing date and can be prolonged for a further 10 years by paying a fee as needed.
The national, i.e. German, Trade Mark Office offers unitary protection in the respective country. The request is to be filed with the national office, i.e. with the German Patent and Trademark Office. The European Union Trade Mark offers unitary protection within the entire European Union. It is not possible to select single countries. The application can be filed with the EUIPO.
The International Trade Mark according to the Madrid Agreement (MMA) and the Protocol to the Madrid Agreement (PMMA) offers the opportunity to request trade mark protection for a single or multiple contracting states of the respective agreement.
Our services in connection with trade marks include for example:
- advice prior to filing
- carrying out trade mark searches
- elaborating the trade mark strategy
- drafting the list of goods and services
- prosecution of national and international trade marks
- trade mark oppositions